FUNDAMENTALS · 6 MIN
Why ChatGPT doesn't mention your brandSix reasons ChatGPT leaves a brand out of its recommendations, how to test which one applies to you, and what to fix first. No guesswork, no promises.
08 OCT 2026Resources / The answer layer
Field notes, playbooks and methodology on answer engine optimization, how AI engines decide who gets cited, and how to become that source.
FUNDAMENTALS · 6 MIN READ
Three acronyms, three jobs. SEO earns retrieval, GEO earns citation, AEO manages how the answer describes you. Most of the work overlaps; the measurement doesn't.
Read →Learn the basics
The primer path: what GEO is, how it differs from SEO, how engines pick their sources, and the two files that brief AI about your site.
Free scan
The scan is a static read of how ready your site is to be cited. Answer monitoring is the paid product, this tells you whether the groundwork is in place.
Every post
FUNDAMENTALS · 6 MIN
Why ChatGPT doesn't mention your brandSix reasons ChatGPT leaves a brand out of its recommendations, how to test which one applies to you, and what to fix first. No guesswork, no promises.
08 OCT 2026PLAYBOOK · 5 MIN
How brands earn product recommendations in AI answers08 OCT 2026RESEARCH · 7 MIN
AI visibility tools in 2026: the main categories and how they differ07 OCT 2026TEARDOWN · 6 MIN
Profound, Peec AI and Otterly: how three AI visibility trackers differ07 OCT 2026FUNDAMENTALS · 7 MIN
What is GEO? Generative Engine Optimization, explained from zero10 AUG 2026PLAYBOOK · 8 MIN
How to choose an AI visibility tool: an 8-point evaluation checklist03 AUG 2026PRODUCT · 7 MIN
What we get wrong: a methodology note on model-recalled citationsSome of the citations in AI answers were never retrieved from anywhere - the model recalled them from training. A note on how this limits our measurement, and everyone else's.
01 AUG 2026PRODUCT · 8 MIN
The 28-day loop: shipping a fix and proving it moved27 JUL 2026PRODUCT · 7 MIN
Why a visibility score without attribution is a vanity metric22 JUL 2026TEARDOWN · 8 MIN
Reading an AI answer like an analyst: position, framing, hedging18 JUL 2026PLAYBOOK · 7 MIN
Should you allow GPTBot? The block-training / allow-search split14 JUL 2026RESEARCH · 6 MIN
llms.txt: what it does, what it doesn't, and whether to bother10 JUL 2026RESEARCH · 9 MIN
How answer engines choose sources - what the research actually shows06 JUL 2026FUNDAMENTALS · 6 MIN
What “share of voice” means when there's only one answer01 JUL 2026PLAYBOOK · 7 MIN
Entity consistency: the boring fix that moves AI visibility most27 JUN 2026FUNDAMENTALS · 6 MIN
AEO vs GEO vs SEO - one job each, and where they overlap23 JUN 2026PLAYBOOK · 7 MIN
How to get cited by Perplexity: what the retrieval layer actually rewards19 JUN 2026Glossary
Share of voice, grounding, retrieval, llms.txt, what each one means and where people get it wrong.