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TEARDOWN · 6 MIN READ · LAST VERIFIED 06 OCT 2026

Profound, Peec AI and Otterly: how three AI visibility trackers differ

Profound, Peec AI and Otterly.AI all track how AI assistants mention your brand. They differ mainly in how you buy them: Otterly.AI and Peec AI publish self-serve monthly plans, while Profound offers a free 7-day trial and custom-priced Enterprise plans. They also differ in which AI engines each plan covers and how many prompts it tracks.

ClerAEO makes a competing product. We wrote this to explain how these tools differ, not to rank them. Facts come from each vendor's public pages on 6 October 2026; check their sites for current details.

What all three do

Each tool runs a set of prompts (questions buyers might ask) through AI assistants such as ChatGPT, Gemini and Google's AI results, records whether and how your brand appears, and compares you with competitors over time. The differences are in engine coverage, prompt volume, pricing model and the extras around the core tracking.

Side by side

ProfoundPeec AIOtterly.AIClerAEO
Published self-serve priceNone; Enterprise is custom$95, $245, $495 per month$29, $189, $489 per monthNot published; on request
TrialFree trial: 50 prompts, daily, 7 daysFree trial offeredFree trial for new usersFree website AI-readiness scan (not a tracking trial)
EnginesTrial: ChatGPT, Gemini, AI Overviews. Enterprise: 9 listed, including Claude, Copilot, Perplexity, AI ModeChoose 3 on self-serve plans from 6 listed (ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI); more as add-ons; up to 13 on EnterpriseChatGPT, AI Overviews, Perplexity, Copilot included; Claude, AI Mode, Gemini as add-onsUp to seven: ChatGPT, Gemini, Perplexity, Claude, AI Overviews, AI Mode, Copilot, depending on plan
Prompts trackedTrial 50; Enterprise custom50 / 150 / 350 by plan15 / 100 / 400 by plan; 1,000+ on EnterpriseDepends on plan
Countries / languagesNot checkedMulti-country on Advanced; no extra cost per country50+ countries on all plansNot stated
Data accessNot checkedCSV export; API on EnterpriseReports and export on all plansNot stated

Fits teams that...

Otterly.AI

  • want to start with a small, published monthly plan and a free trial
  • mainly need ChatGPT, Google AI Overviews, Perplexity and Copilot
  • track in several countries

Peec AI

  • want published plans with more prompts per tier and a choice of three engines
  • report to clients or stakeholders (dashboards, Looker Studio on Advanced)
  • may need Enterprise later for API access, SSO and more models

Profound

  • are buying at enterprise scale and expect a sales-led process
  • want the widest engine list on one contract (nine engines listed on Enterprise)
  • want to test on a short free trial first

ClerAEO

  • want a fixed set of neutral buyer questions measured across up to seven engines, with every answer stored
  • are comfortable with pricing on request

Questions to ask any vendor

Which engines does my plan include, and which cost extra? Are prompts run with my brand name in them? How often does each prompt run, and how many answers does a monthly number rest on? Can I see the original answers behind every number? How much does the number move by chance alone? Our full list is in How to choose an AI visibility tool: an 8-point checklist. For the wider category, including tools not covered here, see AI visibility tools in 2026: the main categories.

How we checked

We read each vendor's public pricing page on 6 October 2026. We did not test the products ourselves, so features are as each vendor describes them. Prices are monthly billing unless stated and may change. Spotted an error? Email contact@cleraeoai.com and we will correct it. We re-check this page every quarter.

Frequently asked questions

How much does Peec AI cost?

Peec AI lists Starter at $95, Pro at $245 and Advanced at $495 per month, with Enterprise priced on request (checked 6 October 2026).

Does Profound have a free trial?

Yes. Profound lists a free trial of 50 prompts tracked daily for 7 days on ChatGPT, Gemini and Google AI Overviews. Enterprise is priced on request.

Which of these tracks the most AI engines?

On published plans, Profound Enterprise lists nine engines and Peec AI Enterprise up to 13; self-serve plans cover fewer. Check which engines your plan includes, not the maximum.

Is there a cheaper way to start?

Otterly.AI's Lite plan is listed at $29 per month with 15 prompts. Rankscale and AthenaHQ also list low-cost or free starting points (see our category guide).

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