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RESEARCH · 7 MIN READ · LAST VERIFIED 06 OCT 2026

AI visibility tools in 2026: the main categories and how they differ

AI visibility tools (also called AEO or GEO tools) track whether AI assistants like ChatGPT, Gemini and Perplexity mention your brand. They fall into four groups: standalone trackers with published plans, enterprise platforms sold through sales, AI features added to SEO suites, and content platforms with tracking built in. Choose the group that matches how you want to buy and who will use the data, then compare tools inside it.

ClerAEO makes one of the tools in this category. This guide explains how the tools differ; it does not rank them. Facts come from each vendor's public pages on 6 October 2026 and may have changed.

The four groups

1. Standalone trackers with published plans

Buy online, start with a trial, upgrade as you add prompts or engines.

ToolPublished plans (per month)Trial or free tierEngines (as listed)
Otterly.AI$29, $189, $489; Enterprise customFree trialChatGPT, AI Overviews, Perplexity, Copilot; Claude, AI Mode, Gemini as add-ons
Peec AI$95, $245, $495; Enterprise customFree trialChoose 3 of 6 on self-serve; up to 13 on Enterprise
Rankscale$17 (yearly only), $99, $229, $385, $780; custom7-day trial on ProChatGPT, Gemini, Perplexity, Claude, DeepSeek, Mistral, Grok, Copilot and more
Scrunch$300 ($250 yearly), $500 ($417 yearly); Enterprise custom7-day trialChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews, Meta
AthenaHQFree tier; $295; Enterprise customFree tier5 engines on the free tier; 11 models on Starter

2. Enterprise platforms

Sales-led buying, custom contracts, typically wider engine lists.

ToolPublished plansTrialEngines (as listed)
ProfoundEnterprise customFree 7-day trial (50 prompts)9 on Enterprise, including ChatGPT, Claude, Copilot, Perplexity, AI Mode
EvertunePro $800/mo; Enterprise customNot statedChatGPT, Claude, Gemini, AI Overviews, AI Mode, Perplexity, Copilot, DeepSeek, Meta
BrandlightNot publishedNot statedNames ChatGPT, Gemini, Perplexity, Copilot, Grok

3. AI features inside SEO suites

Added to a subscription you may already have; data sits next to your SEO reports.

ToolPublished priceTrialEngines (as listed)
Ahrefs Brand RadarAI Visibility Index add-on $199/mo; custom prompts priced separatelyNot statedAI Overviews, Gemini, ChatGPT, Perplexity, Copilot, AI Mode; Claude on higher tiers
Semrush AI Visibility Toolkit$99/mo add-on to a Semrush planNo free trialChatGPT and Google AI Mode named

4. Content platforms with tracking

For teams that want writing tools and visibility tracking in one product.

ToolPublished plans (per month)TrialEngines (as listed)
Writesonic$79, $199, $399; Enterprise customNot checkedChatGPT, Gemini, AI Overviews on self-serve; 8 on Enterprise

Where ClerAEO sits

Same rows as everyone else:

ToolPublished priceTrialEngines
ClerAEONot published; on requestFree website AI-readiness scan (not tracking)Up to seven: ChatGPT, Gemini, Perplexity, Claude, AI Overviews, AI Mode, Copilot, depending on plan

ClerAEO measures neutral buyer questions (the brand is never in the question), stores every answer with its sources, and reports mention rate, share of voice and position per engine on a schedule. See the Methodology page.

How to choose a group

  • You want to start this week on a small budget: look at group 1 and use the trials.
  • You need procurement, SSO and a custom contract: group 2, or the Enterprise tier of a group 1 tool.
  • Your team already lives in Ahrefs or Semrush: try group 3 first; it adds no new login.
  • Your bottleneck is producing content: group 4.
  • Whatever the group: confirm which engines your plan includes, whether prompts contain your brand name, and whether you can see the original answers behind every number.

For a closer look at three tools that often share a shortlist, see Profound, Peec AI and Otterly: how they differ. For the questions to ask any vendor, see How to choose an AI visibility tool.

What no tool in this category can do

No tool can prove why an AI answer changed, because nobody can run a controlled experiment on an AI engine's output. No tool can see a model's training data. And every tool samples answers that vary from run to run, so small movements can be chance. Ask each vendor how many answers a number rests on and how much it moves by chance alone.

How we checked

We read each vendor's public pricing or product page on 6 October 2026 and did not test the products ourselves. Prices are monthly billing unless stated. Tools we could not verify that day are left out. Corrections: contact@cleraeoai.com. We re-check this page every quarter.

Frequently asked questions

What is the best AI visibility tool?

There is no single best one. The tools differ in how you buy them, which engines each plan covers and how many prompts it tracks. Pick the group that fits your team, then compare inside it.

How much do AI visibility tools cost?

Published starting prices on 6 October 2026 ranged from a free tier (AthenaHQ) and $17 per month billed yearly (Rankscale) to $800 per month (Evertune Pro). Several enterprise platforms price on request.

Which AI visibility tools have a free tier or trial?

AthenaHQ lists a free tier. Profound, Peec AI, Otterly.AI, Rankscale and Scrunch list free trials. The Semrush toolkit lists no free trial.

Do I need a separate tool if I use Ahrefs or Semrush?

Not necessarily. Both offer AI visibility as an add-on. A separate tool makes sense if you need engines, prompt volume or features your suite's add-on does not cover.

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