Check in 10 minutes
Use a logged-out session. Ask five questions a buyer would ask, without your brand name. Note who is named and which sites are cited. Repeat on another day. If you still rarely appear, one or more of the six causes below is likely.
1. ChatGPT cannot read your site
How to tell: your robots.txt blocks OAI-SearchBot (the crawler ChatGPT search uses) or blocks all bots, or key pages need JavaScript to show any text. What to do: allow OAI-SearchBot even if you block GPTBot for training, and make sure product and category pages render text without scripts. Check your robots.txt with the free AI crawler checker, or run the free AI visibility check for the wider picture.
2. Too few other sites talk about you
How to tell: search your category plus "best" and look at the top articles, reviews and marketplace lists. If you are absent there, assistants have little to cite. What to do: earn coverage on the pages that already rank: reviews, comparisons, creator content, marketplace ratings.
3. The facts about you do not match
How to tell: different product names, prices or claims on your site, marketplaces and press. What to do: align them. See Entity consistency: the boring fix that moves AI visibility most.
4. Your pages do not answer the buyer's question
How to tell: your pages describe the brand but never say who the product is for, the use case or the price band. What to do: state it plainly on the pages that matter. More in How brands earn product recommendations in AI answers.
5. Your test named your brand
How to tell: you asked "is [brand] good?". That tells you nothing about discovery, and putting a brand in the question makes it far more likely to appear. What to do: test only with neutral questions.
6. You appear sometimes, not always
How to tell: you show up on some days and not others. What to do: nothing is broken; answers vary. Measure over repeated checks and track the rate, not a single result. See how ClerAEO measures AI visibility.