Why blended scores can mislead
A blended score hides which ingredient moved. If it drops, you cannot tell whether you are mentioned less, placed lower, or cited less, and each needs a different fix. Weights are a choice made by the tool, so the same brand can score very differently in two tools, and a small move may be noise rather than change.
Questions to ask any tool about its score
- What exactly goes into it, and with what weights?
- Can I see the underlying answers behind the number?
- How many answers does each period use, and how much does the score move by chance alone?
- Is the brand ever named inside the questions?
How ClerAEO measures it
ClerAEO's headline visibility figure is built from mention rate on neutral buyer questions, with share of voice and position shown beside it rather than blended in, and every number traceable to the stored answers.