Where the facts must match (checklist)
- Your own site: homepage, About page, product pages, footer, Organization schema.
- Google Business Profile, if you have one.
- LinkedIn, Instagram, X and other official profiles (bios and links).
- Marketplaces and retailer listings (for Indian D2C: Amazon, Flipkart, Nykaa and others you sell on).
- Business databases and directories (Crunchbase, startup and industry directories).
- Wikipedia and Wikidata, only if an entry already exists. Do not create one for promotion.
- Press boilerplate and media kit.
- Review sites and comparison articles that describe you.
What to keep identical
Brand name spelling, one-line description, category, founding year, headquarters city, product range, price positioning, and official website and social URLs.
How to fix inconsistency
Fix your own pages first, then the profiles you control, then ask third parties to correct outdated facts. Use the same one-line description everywhere. Add sameAs links in Organization schema so engines can connect your profiles to one entity.
How ClerAEO measures it
ClerAEO stores what each engine says about your brand and which sources it used, so you can see where engines describe you differently and which pages they relied on.